First drop. Winter 2026

The gym belongs to the rhino.

Training gear built by a lifter and tested in real workouts. Join the waitlist for early access and first drop priority.

No spam. Unsubscribe anytime.

  • Designed in the United States
  • Founded by a US veteran
  • Tested in real training

The first drop

Seven styles. Ten pieces. Members see them first.

  • Men's Performance Tee, front Men's Performance Tee, back Locked

    Men's Performance Tee

    Two back prints

  • Men's Cut-Off Training Tank, front Men's Cut-Off Training Tank, back Locked

    Men's Cut-Off Training Tank

    Logo front, slogan back

  • Men's Training Shorts, front Men's Training Shorts, back Locked

    Men's Training Shorts

    Built to squat in

  • Women's Performance Tee, front Women's Performance Tee, back Locked

    Women's Performance Tee

    Two back prints

  • Women's Cut-Off Training Tank, front Women's Cut-Off Training Tank, back Locked

    Women's Cut-Off Training Tank

    Logo front, slogan back

  • Women's Compression Tights, front Women's Compression Tights, back Locked

    Women's Compression Tights

    Crest at the back waist

  • Locked

    Lifestyle Tee

    Men's and women's

Before his last competition
US Air Force
On stage, NPC 2015

The founder

Built by someone who trains.

Shawn Swearingen is a US Air Force veteran, certified personal trainer, and former men's physique competitor. He spent 20 years in fitness, 10 of those running his own fitness centers before selling it, founded four companies, and has written two books.

  • Veteran
  • Private Pilot
  • Motorcycle Road Racer
  • Nutritionist
  • Certified Personal Trainer
  • Physique Competitor

Getting older is ok - everyone does. But living old is a choice.

Shawn Swearingen, founder
Designed in the United StatesFollow the build on Instagram

Waitlist

Train in it before anyone else.

First drop priority and launch access. One email when it is ready.

No spam. Unsubscribe anytime.